company news about Are you still underestimating the Indian market?

When it comes to India, most people's first impressions are not particularly good, they are fickle, suspicious, lack of time, etc. Although these disadvantages exist in India, it is undeniable that India has a large potential market and is worth trying. What are the characteristics of India, the sixth largest economy in the world? Let's take a look at India 

As we all know, India's population is huge, almost on a par with China, and its purchasing power is also very large.

In recent years, the e-commerce market in India has grown a lot, according to data analysis, the Indian market is more popular and the trend belongs to the rising state of these products are the following.

Mobile phones, mobile phone peripherals, textiles, consumer electronics, books, computer hardware, software and accessories. Kitchen furniture, decorative items, household appliances, fashion accessories, toys and games, everyday items, sporting goods, fitness equipment, etc.

From these products above, it can be seen that these are essential products in life and can be used in almost 80% of the industries where testing equipment is used. Universal tensile testing machines, environmental simulation reliability testing equipment, Rohs 2.0, furniture testing equipment, toy testing equipment, etc. can be used in the above industries. In addition to this, after more than 20 years of economic reforms, India has begun to change. The huge market, with its many opportunities, has gradually turned the world's attention to India. This means that the Indian manufacturing industry will gradually increase and at the same time drive many industries to develop together, thus the demand for testing equipment will also increase and testing instruments will be essential for every industry. So in this case, India will become one of our important markets, we should pay attention to India, or worthy of our excavation.

In order to better develop and follow up Indian customers, I have summarised the following points, I hope they will be helpful to you.

1. India has a serious concept of hierarchy and a big gap between the rich and the poor. Mumbai, Kolkata, Delhi and Chennai are the four areas with high economic concentration in India, we can focus on developing customers in these areas.

2. Indians generally speak good English, but with a strong accent, so avoid getting into details on the phone unless you are very familiar with Indian English.

3. Don't say NO, in Indian culture, it is rude to say No directly, so avoid saying No, you can replace it with: Let me see, i will try, or I will back to you.

4. Indian customers love to cut prices, so we have to leave a lot of room in the offer, and let the price stick to the bottom line. In the price, they like to slowly grind, the process of bargaining must not let too fast, to patiently accompany them to grind, once the bottom line is touched, the attitude should be firm, that can no longer let the price.

5.Indian customers are very fickle. Negotiations involving any key details of the list should be confirmed in writing, and contracts/drawings/samples are required to be signed back before production can be arranged.